READ THIS FIRST
You've Already Tried Working Harder. It Wasn't the Answer.
You're 2 to 10 years into building. You've earned the right to be here. The business runs, the clients pay, the work is real.
And you're tired. Not the kind of tired a holiday fixes. The kind that comes from carrying a structure you didn't quite design — one that fits someone else's wiring, not yours. You feel it in the inconsistency, in the visibility you keep avoiding, in the strategy that looked clean on paper and now feels like dragging weight uphill.
Most growth advice will tell you to push through it. We're going to tell you to stop pushing. Map the operator first, build the strategy second — and the friction you've been calling discipline disappears.
APRIS® starts where most growth advice ends — with you.
ON PURPOSE PROJECT
Most growth advice tells founders what to do. APRIS® listens to you.
APRIS® is a proprietary diagnostic system that maps how you actually think, decide, and operate - and builds the strategy from there.
Because when identity, strategy, and execution align, growth becomes inevitable.
£147 — or 2 × £74. Delivered within 72 hours.
Realign How You Build With How You're Built.
You Don't Need Another Growth Strategy.
You need a way of building that fits who you actually are.
Founders rarely struggle from lack of effort. They struggle from following strategies designed for someone else — someone with different energy, different drivers, different decision wiring.
You've adapted to every framework that's crossed your desk. The friction you're feeling now isn't a discipline problem. It's a fit problem.
APRIS® realigns identity, strategy, and execution into one coherent system — built around the operator who's actually running it. You.
The friction you've been calling discipline is actually an alignment flaw.
When the structure fits, the effort stops being a cost and starts being a fuel.
HOW APRIS® WORKS
on purpose project
Four Dimensions. One System.
APRIS® operates across four dimensions — the operating system underneath every strategic decision you make. Map them once. Reference them forever. Refine as you grow.
02
01
SELF
How you think, decide, and operate. Your core blueprint.
STRATEGY
The business model and decision filter that fits the operator you actually are.
03
SEEN
04
Visibility built around how you actually communicate, publish, and sell.
SCALE
A growth model shaped around you, not borrowed from someone else's playbook.
WHERE TO START
Three Ways In.
APRIS® meets you at three different depths — diagnostic, strategy, and ongoing advisory. Where you start depends on where you are.
APRIS® SNAPSHOT
Start with the Map.
A full APRIS® diagnostic across four proprietary instruments. One personalised baseline you keep forever - the document underneath every strategic decision from here.
£147
APRIS® BLUEPRINT
Build the Strategy.
A deeper mapping that translates your APRIS® baseline into a working business model — offers, marketing, growth model, all calibrated to how you actually operate.
Cohort dates TBC
APRIS® STRATEGIC ADVISORY
Recalibrate at the Founder Level.
For founders navigating pivotal growth decisions. Quarterly recalibration, founder-level decision support, retainer-based. Application required.
From £7,500
THE FOUNDING 150
You're Early. That Matters.
APRIS® is in active beta. Over the next 12 months, we're refining the framework with live data - alongside the first 150 founders to take the diagnostic. The first 150, they're the founding cohort. After that, APRIS® stays open, but the founding designation and what comes with it closes at 150.
If you're one of the 150, you're not just a customer. You're a founding participant in a registered methodology — and there are a few things that come with that.
A founding designation, kept for life. Visible inside The Growth Studio (coming soon) and across every future product touchpoint.
Quarterly framework recalibration calls across the 12-month beta. Real conversations with the team building this, not generic check-ins.
Locked-in renewal pricing on every product that comes next. Whatever Blueprint, Advisory, or future verticals cost in 18 months, you'll pay what you pay now.
First access to APRIS® Blueprint when it launches — at the founding-cohort price.
A direct line into the framework refinement process. Quarterly survey, opt-in to longer sessions. Collaboration opportunities at the highest level.
Your blueprint is logged. The refinement is ongoing.
ABOUT THE FOUNDER
Built by a Founder, for Founders.
APRIS® was designed and written by Flo Hurley, Founder of On Purpose Project. Built as much through lived experience as through science-backed methods — because the kind of system founders actually need can't be borrowed from somewhere else.
OPP isn't a marketing agency, a coaching business, or a course. It's a strategic growth studio for founders who've outgrown the template — and APRIS® is the diagnostic that makes that possible.
Alignment is not a luxury. It's a growth strategy.