Most strategy skips the part where you matter.
Hate to break it to you babes, but the most polished business model in the world means nothing… if it pulls you out of alignment.
At On Purpose Project, we optimise your brand AND we decode how you’re wired to lead, create, and grow — so your strategy actually fits who you are.
Why Purpose Comes First
Before we talk about strategy, seeing or scaling, we talk about self, because when you’re aligned with your own rhythms, strengths, and values — business becomes sustainable by design.
Our 4 S's. Strategy, Self, Seen & Scale.
Most people start with branding and 'trending strategies', when they haven’t even anchored in who they are yet.
We start at the root — and build from there.
The 3 Pillars
You and I create & build the foundation for your sustained success.
You First Strategy
Everything starts with decoding how you naturally think, lead, and create — so we can map a strategy around you, not someone else’s playbook.
Purpose-Led
We don’t just brand businesses.
We clarify direction, unlock self-trust, and help you build a business that honours your season, your values, and your future.
Growth with Backbone
This isn’t about flashy funnels or endless to-do lists.
It’s about momentum that sticks — because your brand, idea or project is finally aligned with the person behind it.
A System That Grows With You
We’re not the experts on your brand. You are.
We create the blueprint of you with you and help you turn that into RLR: Real Life Results.
(Acronym pending, but we’re claiming it.)
The Foundation
This is our core high-touch offering for purpose-led founders at the beginning or early days of the business and brand development.
Whether you're starting fresh, pivoting, or scaling, we work side-by-side to bring structure, clarity, and momentum to your next chapter.
→ Psychology backed study into you
→ Purpose-led growth strategy
→ Business model alignment
→ Long-term brand direction
→ 100% personalised, no templates, no fluff
The Set Piece
Our signature methodology is a powerful diagnostic and strategy engine that connects your inner wiring to your external brand growth.
It’s psychology meets strategic execution — built around how you lead, think, and create.
Choose your path from 3 tiers at different price points.
→ Tier 1: Strategic Roadmap
→ Tier 2: Strategy + Sessions
→ Tier 3: Long-Term Retainer
Chaos to Clarity
A 90-Minute Strategy Session to Get You Moving — Aligned, Clear, and On Purpose.
You're spinning your wheels trying to clarify your next move, and you're ready to stop guessing. Whether you're launching, pivoting, or growing — you need strategy rooted in you, not more surface-level advice.
You want expert eyes on your ideas, brand, or business model — someone who can spot the gap between where you are and where you’re meant to be.
A System That Grows With You
Whether you’re building a brand, pivoting a career, or reimagining your next chapter — we help you build it on purpose.
The reason your brand (or business… or life) might feel off?
It was never built around you.
When we root your strategy in how you actually work, not how you’ve been told to — clarity lands, burnout lifts, and your vision becomes executable.
This is more than branding.
It’s identity.
It’s creative direction.
It’s sustainable growth designed around the way you work best.
The Mission
Most people build brands by looking outward at trends. At competitors. At what they think they should be.
We do the opposite.
We start at the root—your psychology, your rhythm, your way of leading—and build from there.
We’re here to help women build with clarity — not chaos.
To lead with self-trust — not self-sacrifice.
To grow brands and lives that don’t just look good — but feel good to run.
Our proprietary system gives you the foundation to:
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Know who you are
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Build with intention
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And grow without compromise
Because when you're rooted in purpose, strategy becomes inevitable.
What if it was never a mindset problem…
...but a misalignment problem?
What if the reason your brand hasn’t clicked
is because it was built for someone you thought you had to be — not who you actually are?
Let’s strip it back, get clear on your foundations, and build something sustainable, scalable — and unmistakably yours.
“You don’t need a rebrand.You need a strategy that reflects who you are — and how you get there.”
Flo, Founder On Purpose Project
Your Brand. Your Life. Built on Purpose.
Whether you’re looking to refine your brand, pivot your path, or reimagine your business — it starts with strategy rooted in self-awareness.
Fill out the form below.
We’ll recommend the best path forward based on your goals — whether that’s brand clarity, purpose alignment, or growth strategy.