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Building Brand Identity

Chaos to
Clarity

Why We're Different

At On Purpose Project, we don’t just create brands—we engineer them. Our approach ensures your brand isn’t just aesthetically strong but deeply aligned with your values, business goals, and long-term vision. We focus on building brands that are designed to perform, connect, and grow with purpose.

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The Sweet Spot

Why does design-driven
brand development matter?

Prioritising clarity, authenticity, and purpose-driven strategies is how we build brands with lasting impact. Building a brand—and a business—is a long-term game, so it’s essential to set a strong foundation and create a framework from the start. At On Purpose Project, we guide you in carving out a three-year roadmap, broken down into achievable marathons and sprints. 
 

We’re not just building brands; we’re helping to build businesses that inspire, resonate, and disrupt.

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Build
your Brand

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Key Areas

We build the foundation for your sustained success.

Strategic
by Design

This isn’t just about looking good—it’s about creating a brand that supports your business goals with precision and focus.

Visual
Identity

Designing distinctive, purpose-driven visuals that communicate your brand’s unique story.

Long-Term
Growth Solutions

Our purpose as a Brand Development agency is to give you confidence in your long-term goals, with a clear plan to hit each milestone, starting with short-term actions.

Our Packages Overview

We are not the experts on your brand, you are. We simply turn your expertise into real life results. RLR, is that an acronym?

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The Foundation

Ready to get clear on your brand? Let’s define your purpose, identify your ideal customer, and audit what’s working (and what’s not). This one-time investment arms you with the insights and tools to elevate your brand and position it for growth. What’s your vision? Let’s build the foundation to make it happen.

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The Set Piece

We’ll guide you in defining your brand’s purpose, getting laser-focused on your audience, and building a strategic growth plan that actually works. With three personalized 1:1 consulting sessions and a three-month development blueprint, you’ll have the tools, insights, and support to take your brand to the next level—without the guesswork. 

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The Home Run

The Home Run package is designed for people looking to seriously leverage and scale in their business. This is an option for growth seekers working toward long-term objectives. We cover your bases with a tailor-made personalised strategy plan, ongoing support, templates and 1:1 coaching.

The Foundation

Want those RLRs?

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A Brand People Know, Love, and Trust? That's Called Strategy in Action

The secret to growth? A brand that truly understands its audience. When you know their pain points, you can solve them. When your brand is positioned with purpose, you can connect deeply and inspire loyalty. 
Your brand's purpose is your compass. let's make sure it's guiding you toward meaningful growth.

Mission

At On Purpose Project, we believe great brands are built with intention. We help business owners create brands that don’t just look good—they feel right, align with their purpose, and drive long-term success.

Our approach is rooted in strategy, psychology, and innovation, ensuring your brand stands out, connects deeply, and scales sustainably.

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At On Purpose Project, we empower early to mid-career professionals, entrepreneurs, and small business owners to create design-rich, purpose driven brands that resonate, captivate and grow.

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The short time I have known and worked with On Purpose Project has been more than inspiring. They grasp systemic challenges and opportunities fast and bring the creative flow of their insights into action.

Eve Simon
Founder and CEO Future of Leadership Salon, MomsLead, TedX Speaker.

On Purpose Project isn’t just about business—it’s about building brands that align with your purpose, create real impact, and are built to last.

Flo, On Purpose Project

Your Brand Has Big Things in Store, and It's Not Going to Wait for You to Be Ready.

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